I recently started a job at a new company and I have been put on a team to come up with new marketing strategies. I work for an electrical contractor and we are looking to expand our business across and the United States and into South America. The company has two divisions, construction design build and energy efficient. Energy Efficiency is what we are looking to market, we offer services that not many other companies do and we have become experts with rebates. My team has been tasked with getting the word out about our company and what we can do to help our clients save an enormous amount of energy on their electrical bills. What most people do not understand is that electrical work is tricky and there is much that goes into the process. Often times people dismiss our services because they believe they are a rip off, or rather they simply do not understand the work that goes into such projects and the value that they will receive in the end. This is not an easy task.
After much discussion our team decided that it would be a good idea to set up at some major trade shows in Denver and then a few across the nation. In order for this to happen the booth must be fashioned and set up appropriately. People need not only to be drawn to the booth but to be drawn into the booth giving us the opportunity to discuss with them the opportunities that we have for them. I have been a part of many trade shows and the booths with big flashy lights and eye catching signs are the booths that get the most traffic and attention. Many booths are lacking and boring and thus receive little attention. Our team soon realized that we needed the help of an outsider.
We did some digging and found that IGE Group was right around the corner from us. We were impressed with their portfolio and the big name clients they had worked with. We all figured that if Nokia and Shell were clients of IGE then they were probably good enough for us. Our hopes were that through the trade shows IGE could help promote our company as a nationwide service and eventually down the road be promoted and break into an international market. We had high hopes and big dreams and we all thought IGE was the company to make our trade show booth a dream come true.
The team at IGE was great. They listened to what our goals were and helped us come up with a plan. We all brainstormed together and came up with so many great ideas it was hard to land on just one. The contract part was swift and easy and we were all really impressed with the resources they had available.
When it was time for trade show day our event display design was the absolute best! We could not have hoped for more.