The vast majority of dentists operating today understand that the bulk of their marketing and advertising budget should be spent online. They realize that people are spending more time online than ever before and that if they want to reach the most people possible they’re going to have to market in the areas where people are spending this time. For most dental practices, this has meant creating social media accounts and keeping them updated. It’s meant hiring firms like the Dentist Marketing Gurus to help them create search engine optimizations techniques and strategies to help them come up higher on search engines when people in their city need a dentist. It’s also meant using the tools that Google and other tech companies offer that allow dental practices to track the movement of customers and potential customers online. This just means that dentists can then understand who’s coming to their website or social media accounts, why they’re coming there, and what can be done to get more people to come.
The best dental practices out there know that digital marketing is the thing of the present and the future, and they thus are doing things online with the money they want to spend in these areas. What many of them don’t know, however, is that one thing is more important than all the rest, their dental web design. Take a quick moment to think about all the things your dental practice is doing in terms of digital marketing, and then think about the goal of those things. In digital marketing, as in other forms of marketing, the goal is to grow the business by growing the number of customers. In other forms of marketing, this means bringing more customers through the door for your dental business. That’s also the goal of digital marketing, but before patients come through the door they first end up on the website. Thus, the goal of digital marketing is to drive more traffic to the website, and it’s the goal of the website to turn those people into customers.
Thus, the most important thing when it comes to dentist marketing online is that the website is good enough to not only keep people on it, but to actually turn them into paying customers. Since everything else has the goal of creating more traffic for the website, it makes sense that the most time and energy should be put into the site itself. Since people are only spending a few seconds on average on the dental sites they’re visiting, your site must be designed clean enough and clear enough to keep them longer than this. It must clearly show why you’re the best dentist they’re going to come across, and it must have your contact info in an easy to find place so that when people want to call or email you they can do so easily. Once you have your website just like you want it, then you can start to focus on the other elements of your digital marketing strategy.