The best and most profitable car dealerships in the country have gotten that way because of their ability to recognize when they need help. The dealerships out there that are constantly struggling to make ends meet are those that try to do everything on their own, the dealerships that think they know everything and don’t need any help. Perhaps the best example to highlight this point has to do with dealer marketing. The big mistake that many car dealerships make is they decide that they’re going to do all of their own marketing. This means that they create their own advertisements, they decide where they’re going to run them, and they track the success of their approach on their own. The problem with this is that most car dealers don’t know all that much about marketing and advertising, so they end up making mistakes along the way that could have been avoided altogether.
The best car dealerships know that they need to hire a professional marketing firm to help them. They know that the bulk of marketing today is being done online, and they understand that they don’t really know that much about that. Thus, they turn over their car dealership SEO (search engine optimization), their website design, their online ads, their social media branding, and their analytics and reporting over to professionals who really know what they’re doing. Of course, the best dealerships also know that you can’t just hire any old firm. Instead, you have to do your research and make sure that you’re hiring the best car dealership marketing firm in your city. This is the easiest way to get a step up on your competition. If you’re looking to hire a marketing firm like the best car dealerships do, here are the three things you should look for in them.
1. Experience. The reason that you’re hiring an outside firm to help you out is because you expect them to have a better understanding of car dealership marketing than you do. If they don’t have a great deal of experience, then how do you know that they really know what they’re doing? The answer is you don’t. Only consider firms with years of experience and a strong track record.
2. Varied expertise. You need to make sure that the firm you hire has expertise in all the areas of digital marketing. They should know search engine optimization and social media branding as well as they do website design.
3. Fair prices. Lastly, you want a dealership marketing firm that you’ll be able to work with for years to come. If they’re charging a rate that you can barely afford, you might not be able to stay with them long term and your strategy will suffer.
The Dealership Marketing Gurus are one of the best car dealership marketing firms in the country, and if you don’t have time to sift through all your options they’re definitely the first place to start. Reach out to them as soon as possible to see how they can help you create a digital marketing strategy that will work for your dealership.