The world of marketing and advertising have changed greatly over the last couple of decades. For a business to be successful in 2017 their marketing and advertising strategy must stretch far beyond the traditional marketing outlets like television and radio. Today, more and more people are cutting the cord on cable and opting only for online forms of media. People are spending more time checking their email than reading their actual mail, more time on their social media sites than watching games with friends, and more time on video sites like YouTube than actually watching TV. For a business’ marketing strategy to be successful it has to reach out to people where they actually are, and in 2017 that’s the Internet. If your business isn’t fully engaged in a digital and online marketing strategy then you’re simply not going to succeed.
There are numerous aspects to a coherent and functional online marketing strategy, from website development to pay-per-click advertising. However, the most important and effective form of digital marketing has to be search engine optimization, which is precisely why every business needs an SEO agency at their side. An SEO agency, as you could have guessed, is a company that’s going to help you craft, develop, and implement an effective search engine optimization campaign. What is SEO you might ask? SEO, or search engine optimization, is the practice of ensuring that your business is as easy to find as possible for the various search engines. Let’s say you run a hamburger joint in Houston, Texas. When a consumer in 2017 wants to find a hamburger restaurant the first thing that they’re going to do is hop on Google or Yahoo and search online. An effective search engine optimization ensures that when they type in “hamburger joint” into Google that your restaurant is one of the first to come up. That’s search engine optimization: ensuring that your business is easy to find for the various search engines.
The problem, of course, isn’t understanding search engine optimization, it’s actually doing it. It’s a fairly complicated process, one that’s made even more complex by the fact that search engines are constantly changing their criteria by which they find specific sites. This is why it’s so important if you’re a hamburger joint in Houston to find a quality Houston SEO firm. Such a firm will know what these changes are and will understand how to tailor your content and strategy to ensure that your restaurant is one of the first to pop up on various results pages. You need a firm that understands how to create content for your company that will help you rise up the ranks of search engines, a firm that will know what should be in that content and how it should be tailored. Without such a firm working for your business no one will be able to find you online, and if no one can find you online in 2017 then you’re not going to succeed. Speak with a firm like Newton Design and Marketing to get your SEO strategy up, running, and working for you.