For many reasons, there is a Gemological Institute of America that has set the standards for measuring the value of diamonds and other precious stones. As you can imagine, the value, worth, and price of a diamond would likely be up for much debate depending on whether you are at the buying or selling end of a transaction. The potential bias by any one party could negatively affect a sale, making things cloudy and unpleasant all around. To make things fair and ethical for buyers and sellers, the world had adopted the standard that all diamonds easily be certified by the Gemological Institute of America (GIA). By having the GIA determine a grade for any given precious stone, the value will have been determined by an outside and impartial third party to be trusted by all.
To complete the task of grading diamonds, the GIA developed four aspects of measurement. Come to be known as the four C’s, the four units of diamond value measure are cut, color, clarity, and carat. Each of these aspects of a stone are given a grade, and each GIA certified diamond is given a final grade that is a combination of all the measures. Many jewelers proudly advertise that they only sell GIA certified diamonds. This means that all diamonds in the store have been given a grade on their worth by an unbiased outside party. The customer can take a look at this grade to determine if the sale price assigned by the seller is reasonable or not. This is why people always say that you should at least slightly understand the four C’s before diamond shopping to know if you are paying a good price or if you are being overcharged. When a jeweler advertises that they offer only GIA certified diamonds for sale you should take that as a great sign.
One quality custom jeweler in Denver is The Diamond Reserve, where you can count on having the finest selection of only GIA certified diamonds. Located in the Cherry Creek North neighborhood of Denver, The Diamond Reserve truly does reserve the best choices for their customers. They understand that a GIA certification is important to have and that all customers should have enough time with a jeweler as possible to ask questions. If you are in the market for a new engagement or diamond ring, The Diamond Reserve is the perfect first place to look because their shopping experience is unlike any other. Ring selection and discussion meetings are by appointment only so that each customer gets adequate time and attention. This is especially crucial if you have decided to create a custom diamond jewelry piece. By choosing a custom design you can be sure that you and/or your fiancé will have a ring truly unlike anyone else’s. The jewelers at The Diamond Reserve have been hand crafting custom engagement rings for decades and will be happy to create yours as well. Always remember to refer to the four C’s when choosing a loose diamond and you can’t lose.