If you are the owner of your own business, or perhaps you are looking to boost the sales at the company that you work for, then you are likely familiar with all of the different types of marketing that is now available on the market today. Print and television marketing is still very much alive and well, but now more and more companies are choosing to put their marketing budget towards a completely different avenue: digital marketing.
Digital marketing involves any kind of advertising that is done online. This means it can be through social media sites, news outlets, search engines or simply just a well placed ad. The idea of marketing online does not seem that complicated, but there are layers upon layers of different strategies and each one has its own set of rules that the companies must follow. That is why hiring a digital marketing expert can be a good idea if you are ready to really ramp up your online presence. Digital experts like Nico Associates are skilled in all of the different avenues that are available for a company to advertise or market itself. They typically take a multi step approach to any company that is new to online marketing campaign:
Step 1: Responsive web design. You can do all of the online marketing that you want, but if you do not have a final web page where your clients can ultimately land, then you are wasting your time and money. Once you have put your name out there on the internet, you need a place where your potential clients can end up – preferably a situation where you can capture their information so that you can follow up with them and close the sale. At the very least, a web page for a business needs to include some information about the business and the contact information. A great website will also be professional, will load easily on any device and will be easy to navigate.
Step 2: Bring the people to your website. Now that you have an amazing website developed, you need to get that site in front of the eyes of other people. But not just any people, you want the people that are viewing your site to be the ones that are the most likely to be in search of a business like yours, and therefore more likely to place an order/make a purchase/set an appointment. This means targeted online marketing in the form of search engine optimization (SEO) and well placed ads on other webpages as well as search engines and social media. A professional marketing company is going to be in the best place to implement these strategies because they are already familiar with how google analytics works and how they can use the system to the best advantage for you. Imagine you run a dentist office, and think about how many offices are in your city. Now think about how many are in the country, and put them all together on one search engine. By using the right search engine terms, you can get your company’s website to the top of that list.